campaign locally
Set up a stall
If you're part of an established group, or able to get together
a few like-minded individuals for a day, getting active on
the high street is one of the most effective ways of building
a pro-wind campaign. A good way to reach a large number of
people is to set up a stall in a busy area of town. Here
are some tips for you:
Location
Think carefully about where you want to be located. In some
cases you may just want to reach the most number of people,
in others you might want to address a particular audience such
as tourists. Check if you need to obtain permission or a permit
from the local authority (contact your local council). Ask
how often you can use the location and if there are any restrictions
on the type of equipment that can be set up. You will need
to check whether there are any regulations on selling items
such as badges and/or taking donations.
Stall construction
Even if we like wind and the clean energy it generates, wind
is our biggest enemy at a stall if it is not constructed
wind resistant (always take that in mind while considering
the construction of your stall). Here are some basic materials
you need to set up a stable stall:
- A folding table
- a party tent as sun or rain shelter
- a plastic cover sheet for the table in case it
rains
- string or paperweights to stop leaflets from blowing
away. [A tip for professionals: wrap some (nice coloured)
elastics (like you use in waistbands) around your table and
stick the material under it (see illustration)].
- and most important of all strong tape and scissors.
Attract attention
If you want to reach as many people as possible and make them
become strong supporters of the wind farm development, you
have to arouse people's interest for your stall. First rule:
give your creativity full scope. Here are some ideas to inspire
you:
- Have a short clear slogan. At best a funny and
clever one.
- Create a logo which clearly symbolises what you
want.
- Put your logo and your slogan on a banner. To paint
a professional banner project your motive with an overhead
projector or video beamer on the material you want to use
for your banner (sticked to a wall). Sketch the outlines
of your motive with a pen, take the banner down and paint
it with a paint that is most suitable for your material.
To avoid the sail-effect, if the wind blows to strong, you
can cut little wholes in big banners, but be careful your
banner might rip.)
- Think of a conspicuous gimmick for your stall (for
example: perform a little street theatre which involves wind
energy, create a wind turbine model for your stall, make
a painting or photo exhibition [for example photos of wind
farms on the one hand and the impacts of global warming on
the other hand], play music on your stall, run a competition
(for example a quiz about the wind farm with little prices).
- Have funny give-aways to attract people and symbolise
support for the wind farm development. (Some ideas: kids
will love little paper windmills, sweet windmills out of
puff pastry, badges, stickers...)
- Paint kids faces
with little windmills.
Provide information
Don't mess up your table with too much information, stick to
the main points. Have some well-designed leaflets which people
can take away. They should be easy to understand and have
the contact details of your group on it for people who want
to get involved. You also might ask the wind farm developer
for free info material (as they should be really happy about
your support).
Talk to people. Even if your stall is the most attractive
in the world, a lot of people will just run past it for whatever
reasons. Don't stand behind the table and wait for people to
come to you. Appoint a few members of your group (who like
talking a lot :) who speak to people around your stall about
your concerns. Have an address detail list for those interested
in getting involved.
Collect supporting voices
Besides providing information, collecting supporting voices
is a powerful tool for local campaigns. We give people the
chance to become a "one minute-activist" at our
stall and show their support for the wind farm development.
These "one minute activities" are good for several
reasons. You can hand over the results to your local decision
maker and media showing them that it is not only your small
group supporting the wind farm but a big part of the public.
You also get people more involved in your campaign by ensuring
they know their contribution makes a difference..
Here are some ideas about what people could do on your stall
if they want to support their local wind farm:
- Have sample letters, addressed to the relevant
person and written in support of the wind farm. People can
then just sign the letter and leave it with you to send.
This is more effective then asking them to send it as you
can guarantee that the letters are actually sent and you
can take a copy of them so that you have your own record
of how many people are in favour.
- Alternatively, you can ask people to sign a petition
in favour of the wind farm and then hand it to the relevant
official. If you hand the petition/letters over in person
then you may be able to get local media interested in covering
the event (see more information on using the media) (LINK:
1.7.5).
- Take photos of people with windmills holding a speech
bubble that state their support for the wind farm development.
Make a big collage of the pictures and hand it over to the
relevant officials or publish them on your groups website.
(Bear in mind that you have to get permission from people
if you want to publish their photos.)
- Have a well-designed poster or banner (for example
a painting which shows a future vision of your town and the
wind farm) and get it signed by a lot of wind farm supporting
people.
- Provide material for little paper windmills on your
stall. So people can make and sign them. You can hand them
over to the relevant officials.
Some extra tips
- You could have a donation box at your stall to
fundraise a little bit of money for your group.
- Avoid mess around your stall. (Put bag packs, bikes
and shopping bags where they are not visible.)
- Organise your group properly. Share out the tasks
and responsibilities and make sure everyone knows exactly
what his or her job is and when to turn up.
- Make sure your team has fun.
Do a street poll
Another way of registering local support for a wind farm is
to do a street poll. This can be particularly effective if
you are trying to find out the views of specific groups such
as tourists or people that live near to a wind farm.
Polls can be a simple yes or no vote or a series of questions
such as: would the wind farm mean that you were more/less/equally
likely to visit the area? Should we be building more wind farms
to stop climate change?
Remember that people will be more likely to take part if you
don't take up too much of their time. This can be a real way
of proving public support for a wind farm and of debunking
claims that wind farms will damage tourism. Once you've collected
poll results, signatures or letters you may want to turn the
handing in of them into a photo opportunity for the media.
Click here to read an example press release. (LINK: press release
example in 1.7.5)
Other ideas
As well street campaigning there are loads of other events
you could organise to inform people about the wind farm development,
motivate them to become a wind farm supporter (and basically
have a lot of fun.). Be creative.
You could organise for example:
- Gigs
- Fetes
- A renewable energy festival
- Picnics
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